in a Covid-19 world and beyond, consumer goods companies quickly need to implement digital strategies.
The transaction data to support consumer insights is mounting faster than anyone expected. Yet even as it does, few consumer goods companies have developed a well-defined methodology for using it. Bain surveyed more than 450 global executives and found that while 85% believe that big data is the most important tool underpinning industry change, 60% readily admit that their biggest challenge is the lack of a clear big data application strategy to spot core customer groups, identify key growth drivers and make where-to-play and how-to-win decisions.
